As much as your law allows,
not a crumb more.

The short version

Where you are decides how this site starts. In the EU/EEA, the UK and Switzerland, it sets no cookies and contacts no advertising vendor until you accept the banner — rejecting sets none at all, and the site works exactly the same either way. Everywhere else, advertising cookies from two vendors — Google and Meta, both running today — run by default, and Do not sell or share my personal information in the footer switches them off with one click. If your browser sends Global Privacy Control, that counts as the opt-out and they never start at all. One tool is stricter than any law requires: Microsoft Clarity session replays are opt-in everywhere — no region runs them by default. An explicit choice — either way — always beats geography, and it's remembered so you aren't asked twice.

How we know where you are

Our edge provider reads a rough country from your IP address when the page is served; the site asks it only "ask-first region or not?" and gets a one-word answer back. That answer is kept for the browsing session in your own browser and nowhere else — your location is not stored or logged by us. If the country can't be determined (a VPN, an odd network), you get the ask-first treatment: when in doubt, we ask.

What this site keeps without asking

A few values live in your own browser's storage. None of them are cookies, none identify you, and none are sent anywhere on their own:

• Your theme choice (atlas:theme) — only if you force light or dark with the toggle in the corner.
• Your cookie choice (atlas-consent) — granted2 or denied, so the banner doesn't nag you on every page. Only explicit choices are stored — a regional default never is. (A granted stored before Clarity was added keeps covering the advertising cookies, but the banner asks once more before Clarity runs.)
• Your region's regime (atlas-geo) — consent or notice, the one-word answer to "ask first here?", kept for the browsing session so we don't re-ask the server on every page.
• Campaign tags (atlas:attribution) — only if you arrived through a campaign or referral link. The tags from that link (like a promo code) are held for the browsing session and passed along if you open the app, so your discount applies and we learn which link worked. They expire with the session and are never used to track you across sites.

Page counts come from Cloudflare Web Analytics, which is cookieless and aggregate-only — it stores nothing in your browser and cannot tell one visitor from another. The site's own script sends the same kind of aggregate signal to our server — that a page was viewed, read for ten seconds or scrolled, and whether the button into the app was clicked, together with the campaign tags already in the link you arrived by and the name of the site that linked you here (the bare domain, like instagram.com — never the full address, which can carry click identifiers). No identifier, no cookie, nothing stored: it counts visits, not visitors.

What the advertising cookies do

Whether they start by your Accept or by regional default, what runs is the site's Google Tag Manager container (GTM-P8J74R4X), which carries the site's advertising tags and nothing else. Two advertising vendors:

• Google Ads remarketing — running today. Google sets first-party _gcl_* cookies (kept about three months) and its own cookies (up to thirteen months). They put you in an audience of "people who visited atlas-red.com", so we can show Atlas Red ads to that audience on Google's networks and see whether the ads work. Google processes this data under its advertising policy.
• Meta pixel — running today. It does the same job on Facebook and Instagram. Meta sets the first-party _fbp cookie (kept about three months) and processes the data under its cookies policy. If we ever want a vendor beyond the ones on this page, the banner asks you again first — that's how Microsoft Clarity below was added in August 2026: everyone who had accepted before saw the banner again.

And one analytics tool — opt-in everywhere

Microsoft Clarity runs only after an explicit Accept, in every region — it is never part of any regional default, which makes it stricter than the advertising cookies above. After you accept, it replays how visits move through the site (clicks, scrolling, dead ends) and builds heatmaps, so we can see where pages confuse people. What you type or read is masked before anything leaves your browser — we run Clarity in its strictest masking mode. It loads separately from the tag container, sets the first-party _clck and _clsk cookies (kept about a year and about a day, respectively), and Microsoft processes the data under its privacy statement. We also tell Clarity your data may not be used for advertising, even after you accept.

What Reject — or opting out — means

No advertising cookies are set — none. In the ask-first regions, the Google tag container is not even downloaded until you accept — your browser never contacts Google's servers, so not even your IP address reaches them. Elsewhere, where the container runs by default, opting out puts Google's tags in cookieless mode — requests carry no cookies and no identifiers, and ad data redaction stays on. Meta's pixel and Microsoft Clarity do not load at all in either case. Every part of the site works exactly the same. Rejecting is one click, the same size as accepting, on purpose — and it means the same thing whether your region asked first or not.

Changing your mind

Use Cookie settings — or, where it appears, Do not sell or share my personal information — in the footer of any page. Either reopens the banner, any time, and withdrawing is exactly as easy as consenting. Switching to Reject stops the advertising tags and Clarity from that moment on; cookies already set expire on their own, or go immediately if you clear this site's data in your browser (which also resets the choices above).

The app is a different story — deliberately

Atlas Red itself, at app.atlas-red.com, uses no advertising cookies. Ever. The app sets one strictly necessary session cookie to keep you signed in, and that's the end of the list — no banner needed, because there's nothing to consent to. The details live in the privacy policy.

Questions? hello@atlas-red.com.